Advantage and Disadvantage of Facebook Commerce

Question: What are some of the advantages and disadvantages of f-commerce on both businesses and consumers? Provide two examples of companies that have used, either to an advantage or disadvantage. Answer: In the contemporary business world, Facebook provides an environment where a product gets popularity in a rapid speed. It offers 600 million users to shop online and recommend the products to others with the fan concept of Facebook. In this beneficial scenario, IdeaPaint has effectively taken the advantages and obtained a significant success. This particular B2B Company introduced a specialty-painting product that can transform the wall into a dry-erase surface of writing. It discourages the necessity of white board hanging and offers an impressive creative space. The company effectively created hot spots with social site links by using the welcome tab in Facebook. In addition, the company provided detailed videos regarding the installation and use of their product. This way the company has been able to increase interactivity with their customer along with offering them excellent first experience (Wu et al. 2015). Facebook also enabled them to recommend this product to the users frie nd, increasing the promotional boundary of the company. On the other hand, Facebook also briskly promote the negative image as well as controversy of the company that hinders the companys brand image (Jain 2014). Heinz QR Code has tremendously failed due to this particular disadvantage of the commerce in Facebook. The QR code on a tomato ketchup bottle of this food company ushered the users to pornography website. As the registration of that particular website lapsed, it was reassigned to a pornography website, which created this controversy. This blunder spread through the Facebook community in a stormy speed and the company got a tremendous blow to its brand image. Reference List: Jain, V., 2014. The Impact of Social Commerce on Consumer Behaviour: With Special Reference to F-Commerce.Available at SSRN 2403898. Wu, Y.C.J., Shen, J.P. and Chang, C.L., 2015. Electronic service quality of Facebook social commerce and collaborative learning.Computers in human behavior,51, pp.1395-1402.